Remote sales management in India has its peculiar challenges. Sales heads coordinate their team’s field visits to different cities and track timely client meetings through the best GPS tracking software.
If your sales team members are from varied locations, you need more than just late evening calls and reports. Real-time visibility, wise area planning, and data-driven insights assist you in making your field operations efficient and profitable.
GPS tracking software for sales refers to technology that tracks the real time location of your field sales team while integrating this data with your customer relationship management system. This helps in having a complete view of your sales operation, without hovering over anyone's shoulder.
For business owners and sales team leads, this feature has become indispensable. And here's why:
Remote sales present unique challenges. Your sales rep might be in the congested traffic, meeting clients in remote villages, or covering multiple cities in a single day. Without proper tracking and coordination, efficiency drops. You'll be working in the dark, unable to assign urgent meetings to nearby team members or optimize travel routes to save time and fuel costs.
A real-time GPS tracking system changes this process completely. You can see who's closest to your best lead, who's stuck in traffic, and who's available for that last-minute client request. This approach saves a lot of time, optimizes routes for your team with increased productivity. It also helps in maintaining accountability through automated attendance, check-ins at client locations, and transparent activity logs.
This results in better area coverage, reduced travel time, increased client meetings, which ultimately results in increased sales.
Based on current market offerings and their relevance to Indian businesses, here are the five CRM platforms leading the pack in GPS-enabled remote sales team management software:
Salesforce
HubSpot
Zoho CRM
Workpex
LeadSquared
Each of these platforms brings something unique to the table. While some excel in enterprise-level customization, others focus on affordability and ease of use for startups.
Let's see what makes each one stand out.
Before looking into each platform, it's important to understand what separates a good GPS-enabled CRM based in India from a great one. Here are the features that truly make a difference:
The foundation of any GPS-enabled CRM is accurate and real-time location tracking. But it shouldn't stop there. When a sales rep enters or exits these areas, the system automatically logs this information. This is particularly useful for verifying client visits without manual reporting.
Indian roads can be unpredictable. A feature that suggests the most efficient route considering traffic, distance, and scheduled meetings can save hours each week. Some advanced systems even factor in public transport options and local traffic patterns during festival seasons or monsoons.
Manual attendance systems are prone to errors and time theft. GPS-based automated attendance removes ambiguity. When integrated with your CRM, it also provides context like "checked in from client location" versus "checked in from office," giving you better insights into field activity.
Data without insights is just noise. Look for systems that don't just collect location data but transform it into actionable analytics. How many client visits per week? What's the average time spent at each meeting? Which territories are underperforming? These insights drive better decision-making.
Your sales team isn't sitting at desks. They need a CRM that works seamlessly on mobile devices with offline capabilities for areas with poor connectivity. The interface should be intuitive enough that updating information takes seconds, not minutes.
The best CRM doesn't force you to abandon your existing tools. It should integrate smoothly with your email, WhatsApp Business, accounting software, and other business applications you already use.
Salesforce remains one of the market learders in the CRM world. It serves as the comprehensive platform for its clients, from brands with abilities to prototype and test ideas in the start-up phase to Fortune 500 clients. The Sales Cloud is, therefore, tailored toward sales users and covers opportunity management, lead scoring, and advanced reporting.
GPS tracking services in Salesforce are provided primarily by Salesforce Maps (previously MapAnything), which is a separate purchase. The mobile app provides field reps with the ability to review customer info, log activities, and manage deals literally from their pocket. The mapping feature displays customer locations, optimizes routing, and aids in planning territories.
Best Suited For: Big companies with complex sales processes, companies requiring deep customization, and organizations that can afford to maintain a dedicated IT resource for their implementation.
Pros: Extremely powerful and customizable, tons of third-party integrations in its ecosystem, excellent reporting and analytics, strong customer support options.
Cons: It is expensive for small and medium businesses; steep learning curve-cumbersome to use; GPS features most require additional add-ons; too much for something as simple as sales operation.
Through the years, all HubSpot stands for are user-friendliness and marketing. It has a genuinely usable free CRM tier with paid-level options for advanced sales, marketing, and service features. The platform favors inbound methodology and sales through content.
The native GPS tracking features of HubSpot are quite scant. From mobile devices, field teams can log meetings and update deals, but for actual GPS tracking and route optimization, third-party integrations with applications such as SPOTIO or Badger Maps will be necessary. The mobile app itself is clean and functional, providing an easy way for sales reps to browse contact information and update records.
Best Suited For: Marketing-driven sales organizations, businesses looking for close marketing and sales integration, and companies searching for easy to use without making the users grow a lot.
Pros: Great free tier, easy interface, very good marketing integration, customer-oriented support, frequent updates on features.
Cons: Limited native GPS, gets a bit pricey as you grow, higher tier locks some advanced features, reporting not as strong as Salesforce.
Zoho CRM is a popular Indian export success story at a global level. It is known for an array of features that it offers at competitive price points, making it particularly attractive to Indian businesses. The platform consists of sales automation marketing, customer support, and extensive customization.
Zoho CRM has location tracking features that integrate quite well with field sales operations. By using extensions available over the Zoho Marketplace, like GPS Team Management, a business can track salespeople in real time, set up geofences, and have automated check-ins. Moreover, the mobile app is pretty solid, and the offline functionality really comes in handy in places with iffy connectivity.
Best Suited For: Great for small to medium-sized businesses, companies seeking affordability without compromising on features, teams already using other Zoho products, businesses requiring good localization for Indian markets.
Pros: Excellent value-for-money, great feature sets for all tiers, good mobile app having offline capability, heavy-duty customization options, Indian support team.
Cons: User interface could be dated when compared to others, somewhat steep learning curve for its more advanced features, certain integrations require paid edition, customer support experience varies.
Workpex, a CRM built for the field sales teams, differs from the generic CRMs because it targets issues faced by distributed sales teams in India. The platform incorporates CRM functions supported by potent field force management applications, geared towards enterprises whose success hinges on field operations.
This is one area where Workpex excels GPS tracking is not an afterthought or an add-on but rather automated within the very core of the platform. It features real-time location tracking, attendance automation based on geofencing, route optimization based on Indian traffic conditions, and comprehensive visit reporting. Plus, the mobile app is well suited for field representatives who may be busy with calls, meetings, and CRM updates simultaneously.
The system records time for client check-in and check-out, travel time logging, and even allows photo verification of client visits. This level of detailing will wipe out "he-said-she-said" around field activities and put some measures to ensure the field team does the job right without any form of micromanaging.
Best Suited For: Companies having large field sales operations in place, FMCG distributors, pharmaceutical sales teams, B2B selling territory-based businesses, basically everything that directly links field productivity to revenue.
Pros: It is built specifically for field sales, comes with a full-blown GPS set of features, suited to Indian market conditions, follows the mobile-first approach, great for dispersed team management, and responsive local support.
Cons: Potentially holds fewer integrations compared to global competitors, limited workflows and fewer built-in templates.
LeadSquared is an Indian CRM, and this platform has found application particularly in the domains of education, healthcare, and financial services. It is about sales execution and lead management, concentrating mainly on lead capture, lead distribution, and lead nurturing.
LeadSquared mobile CRM offers location tracking for field sales teams. Sales managers can check their team members' live location when they are visiting a lead or customer, and then generate a report about those field activities. The core emphasis of the platform is on sales process automation so the GPS data will be integrated into workflow triggers and lead assignment rules.
Best Suited For: Businesses in education, healthcare, BFSI, and real estate sectors, companies requiring strong lead management capabilities, and teams requiring industry-specific features and workflows.
Pros: Strong in lead management, industry-specific templates and workflows, good Indian market knowledge, mobile app designed for field teams, solid automation capabilities.
Cons: Pricing lacks transparency, can prove difficult for simpler use cases, a learning curve exists for some team members, and certain features require training.
Connectivity in India has always been a very big issue. Sales representatives out in tier-3 cities or rural areas find intermittent access to the Internet.
Choosing CRM systems with offline features, so salespeople can enter data and sync it later once connectivity returns, is the best solution.
Other solutions could be backing up connectivity for some crucial team members via portable WiFi devices.
GPS tracking drains phone batteries quickly.
Companies serious about field force management should consider providing dedicated devices or ensuring team members have access to portable chargers. Some organizations provide company phones specifically for work use, which solves both battery concerns and separates work-life boundaries.
There is just a thin line between monitoring and surveilling, though it is quite significant.
Implement such supervisory tracking with well crafted boundaries: monitoring would be during work hours, restricted to work sites; whereas surveillance would constitute tracking after hours or when the subject is engaged in personal activities.
Be sure to set such boundaries clearly and communicate them to everybody in the team.
Additionally, consider designating "do not disturb" windows where location tracking automatically halts during lunch breaks or after hours. This would allow for respect of personal time while operational visibility remains intact during working hours.
Remote sales team management software has undergone recent evolution. Perhaps GPS-enabled CRM tools are imperative for a business having field sales operations in India.
Whether it is the enterprise might of Salesforce, the user first approach of HubSpot, the value for money of Zoho CRM, field focus of Workpex, or lead management of LeadSquared, the main thing is to pick a tool that fits your business size, budget, and operational needs.
Being the best GPS tracking software does not always mean being the most expensive or with the most features, but what fits your team to actually use and solve their specific problems. For businesses where field sales channel revenue, the right GPS-enabled CRM infrastructure is a matter of competitive necessity.
Book a free demo with Workpex and see how purpose-built field force management can give your team the edge they need to succeed.
