Customer Relationship Management (CRM) software has become an essential part of businesses around the World. CRMs helps in streamlining the process, capture and track leads, and build lasting relationships with customers.
There are plenty of CRM software available in India right now, and choosing the best for your business is the challenging part. Each platform offers unique features, pricing structures, and capabilities according to different business needs. Understanding your options is crucial for making the right decision regardless of your business size.
Let's have a look at the top 7 CRM software solutions that are currently dominating the Indian market, examining their features, pricing, and what sets them apart.
Zoho CRM is the smartest tool to take control of your entire sales process and pipeline from start to finish, making it perfect for any business no matter its size. As one of the top lead management software in India currently, this platform provides a connected business system which can includes sales, marketing, customer support and inventory management in a single dashboard.
Key Features:
Advanced lead management and tracking
Comprehensive reporting and analytics dashboard
Flexible data access controls
Multichannel communication capabilities
Pros:
Wide customization options including custom layouts, fields, and workflows
Powerful analytics featuring lead analysis, deal insights, activity statistics, and several performance metrics
Email communication system that helps deliver personalized customer experiences
Built-in business management features like lead management and account management
Cons:
Higher pricing compared to some competitors in the market
Requires a learning period despite being user-friendly
Includes numerous features that smaller businesses might not need
Pricing (as of 2025):
Standard: ₹800/user/month
Professional: ₹1,400/user/month
Enterprise: ₹2,400/user/month
Ultimate: ₹2,600/user/month
Salesforce is one of the most recognized names among the lead management and tracking software in India, helping businesses manage customer information, sales processes, and marketing campaigns. This tool focuses on helping representatives be as productive as possible by using industry best practices while also giving users a wealth of social collaborative tools that help users have direct access into their contact andbusiness record.
Key Features:
Advanced analytics and reporting capabilities
Top notch security features
Comprehensive customer profile management
Collaboration capabilities across teams
Pros:
Exceptional focus on creating personalized customer journeys
Integration options with industry specific modules and solutions
Powerful automation for business processes including email communication and customer follow-ups
Effective lead conversion tracking and real-time opportunity management
Cons:
Premium pricing that increases with each additional user
Complex configuration and setup process with occasionally cluttered interface
Regular maintenance schedules that can temporarily limit application access
Pricing (as of 2025):
Starter Suite: ₹2,174/user/month
Professional: ₹8,699/user/month
Enterprise: ₹15,223/user/month
Unlimited: ₹30,446/user/month
Agentforce 1 sales: ₹47,844/user/month
HubSpot is one of the most used CRM tools in India because it has an easy-to-use dashboard to visualize the entire sales pipeline real-time, making it one of the best lead tracking software in India. It provides reports in detail about sales activities, productivity, and individual team performance so you can easily track and see where growth is coming from.
Key Features:
Streamlined contact management system
Visual opportunity pipeline management
Comprehensive task management capabilities
Email integration and tracking functionality
Pros:
User-friendly interface that's easy to navigate and understand
Accessible support team available via chat, email, or phone for paid subscribers
Time-saving features designed specifically for sales professionals
Powerful reporting capabilities for analyzing various business parameters
Cons:
Free plan offers limited functionality with only basic tools
Reporting features lack depth and detail
Annual contract requirements with no early termination or refund options
Pricing (as of 2025):
Professional Tier: Starting at ₹7,497/sales seat/month
Enterprise Tier: Starting at ₹12,500/sales seat/month
Pipedrive has gained popularity as the most effective CRM software solution in India currently which is designed to accommodate teams of all sizes. Its simple yet powerful design allows users to organize deals within customizable pipelines and adapt multiple stages according to their specific sales cycle requirements.
Key Features:
Smart pipeline management system
Lead generation tools and tracking
Workflow automation capabilities
Easy third-party integrations
Pros:
Sales automation tools including automated sequences and real-time engagement tracking
Outstanding customer support services
Simple setup process and easy-to-use interface
Wide range of integrations for lead generation, contract management, and project coordination
Excellent communication features and deal management capabilities
Cons:
Learning period is required to understand the platform's full potential
Some integrations may be complex to configure
Limited functionality relative to pricing
No separate categorization for new leads and existing contacts
Pricing (as of 2025):
Lite: ₹1,217/user/month
Growth: ₹2,087/user/month
Premium: ₹4,261/user/month
Ultimate: ₹6,000/user/month
Workpex offers streamlined lead management with clear sales pipelines, making it a compelling choice for businesses looking for comprehensive lead tracking software based in India. The platform provides timely follow-up reminders, alerts for stagnant and overdue leads, call tracking and recording capabilities, GPS functionality, and insightful reports for detailed analysis.
Key Features:
Comprehensive lead and customer management
Automated follow-up reminders
Call tracking and recording functionality
Multiple sales pipeline management
Seamless social media integrations
Live GPS tracking for field teams
Pros:
Affordable pricing compared to competitors, making it accessible for small to mid-size businesses
Comprehensive mobile app that allows access to all features on-the-go
Strong focus on automation to eliminate basic tasks and increase productivity
Multiple integration options including social media ads, WhatsApp Business, and website forms
GPS tracking functionality for field sales teams
Call recording and tracking capabilities for better lead management
User-friendly interface designed specifically for sales teams
Cons:
Relatively newer player in the CRM market compared to established competitors
May require time for teams to adapt to all automation features
Advanced features are only available in the pro plan
Integration setup might require technical knowledge for some businesses even though the platform is simple
Pricing (as of 2025):
Standard: ₹399/user/month
Pro: ₹599/user/month
Freshsales provides an impressive range of features that is specifically made for sales professionals now, such as capturing quality leads to engaging in meaningful conversations and driving AI-powered insights. The platform helps build strong customer relationships while allowing salespeople to automate repetitive tasks and increase team efficiency.
Key Features:
Advanced contact management system
Comprehensive account management
Contact lifecycle stage tracking
Marketing list management and segmentation
Pros:
Simple interface that's easy to learn and navigate
AI assistant for proactive sales support
Customization options to match individual business needs
Various integrations available to extend platform functionality
Cons:
Free plan doesn’t include reporting features
Some users have experienced technical support issues
May not be the most user-friendly option for all team members
Pricing (as of 2025):
Growth: ₹749/user/month
Pro: ₹3,239/user/month
Enterprise: ₹4,899/user/month
LeadSquared is an all-in-one CRM platform that streamlines sales processes through powerful automation tools. The system simplifies customer interactions based on stored customer data and journey information, automatically capturing leads from various channels and assigning them to appropriate team members according to existing sales process.
Key Features:
Advanced lead management and tracking system
Detailed reporting and analytics dashboard
Process automation capabilities
Flexible user access controls
Pros:
Marketing automation solutions that simplify prospect nurturing and customer conversion
Consistent sales process creation through automation of repetitive tasks
Multiple source lead capture with efficient filtering capabilities
Integration compatibility with existing business tools
Comprehensive reporting and analytics for actionable customer insights
Cons:
Some pages experience slow loading times
Users have reported issues with activity import functionality
Export limitation of 100,000 leads at once
Restricted automation control options
Pricing (as of 2025):
Pro: ₹2,500/user/month
Super: ₹5,000/user/month
Selecting the best lead management software for your business in India depends on various factors including your business size, budget, required features, and your team’s technical expertise. Each of these CRM solutions offers unique advantages, from Salesforce's enterprise focused capabilities to Workpex's affordable yet comprehensive features.
Here’s what you can do, consider your specific needs.
Do you require advanced automation, extensive integrations, or simple lead tracking?
Are you looking for a solution that can scale with your business growth, or do you
need something that can be implemented quickly with minimal training?
The Indian CRM market offers excellent options across all price ranges and feature sets. Take advantage of free trials and demos to experience these platforms firsthand before making your final decision.
Check out Workpex’s free demo, since it is the most affordable option among the seven and offers variety of features.
